Location: Nottingham base – hybrid working

We are looking for a Senior Retail Analyst Manager. This is an exciting opportunity working within our Marketing Services division. This role will lead a team of 12 analysts who are responsible for the development of consumer and location insight analytical solutions and projects on behalf of our clients.  We operate across a wide variety of sectors including Retail, Leisure, Financial Services, Automotive, Utilities, Telco and not for profit.

The Senior Retail Analytics Manager will be directly accountable for leading, developing and driving forward our client facing analytical team.  They will play a pivotal role embedding a variety of data sources ranging from Experian proprietary data assets such as segmentations including Mosaic and our UK Marketing Database alongside research panels and new dynamic sources such as mobility and market transactional insight.

We have a team of talented analysts whom we are looking to develop further.  Working alongside our Insight Consultants, the team work on a broad spectrum of projects including:

• helping brands better understand the behaviours and needs of their target audience
• building bespoke market segmentations that can be actioned to support both strategy and audience planning
• supporting location investment projects such as store estate planning
• building predictive models to support more effective media activation

The Senior Analytics Manager will manage the longer-term prioritisation of client facing analytical needs and opportunities by understanding market opportunities through client engagement.